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I have been a Ted Lasso fan since the pilot aired, so I know the difference between a generic AFC Richmond sticker and the kind of Believe sign merch that makes a fan tear up on Christmas morning. After three seasons of fandom debates on r/TedLasso, weeks of comparing officially licensed merch against Etsy and Redbubble indies, and a serious coffee budget sacrificed in the name of testing mugs, our team landed on the 12 best Ted Lasso gifts for fans in 2026.
Ted Lasso is the Emmy-winning Apple TV+ comedy-drama about an American college football coach (Jason Sudeikis) hired to manage AFC Richmond, a fictional English Premier League soccer club. The show ended in 2023, but its fandom keeps growing, and so does the merchandise. The Believe sign, the AFC Richmond crest, Roy Kent, Keeley Jones, Coach Beard, and “Biscuits With The Boss” are all gift-ready touchpoints, and we are covering every budget tier below.
This guide is built for shopping. Every pick on our list is officially licensed, currently shippable, and chosen with one of three fans in mind: the casual viewer, the superfan with a wall of merch, and the family member who wants to surprise someone who has everything. If you have been hunting for gift guides for TV show fans before, the structure here is the same, but the fandom is uniquely Ted.
| Product | Features | |
|---|---|---|
Silver Buffalo Ted Lasso Quotes Mini Glass Set |
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Funko POP! TV Ted Lasso |
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Trend Setters Garbage Water 11oz Mug |
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Silver Buffalo Be a Goldfish Camper Mug 20oz |
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Little People Collector Ted Lasso 6-Figure Set |
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Ted Lasso AFC Richmond Believe T-Shirt |
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What Would Ted Lasso Do? Book |
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BumBumz Ted Lasso 4-Pack Plush Set |
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Ted Lasso Believe Metal Sign |
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Jazwares Ted Lasso 8-Inch Plush |
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Ted Lasso Believe Wall Poster |
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Funko Ted Lasso Party Game |
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Set of 4 1.5oz glasses
Officially licensed Ted Lasso quotes
Dishwasher safe
I pulled these out of the box at my desk and immediately read every quote: “I Believe,” “Be A Goldfish,” and two more pulled from Ted’s locker-room speeches. The 4-pack format feels like a present in itself, which is why I gave this our editor’s choice slot. With 5,080 reviews and a 4.8 average, it is the single most-owned entry-level Ted Lasso gift on this list. If you want to read the room on gift-giving, this is the safe and adored pick.
The mini glasses are 1.5 ounces each, which puts them squarely in shot-glass territory. That is actually a feature for fans: the small size matches the show’s “wee small glass” energy and makes them feel like shot-glasses you would find behind the bar at the Crown and Anchor. They are dishwasher safe on the top rack and hold up well to repeated use, which I confirmed after a month of weekend testing.
Gift context: this is the move for a Secret Santa swap, a stocking stuffer paired with a Believe mug, or a bridesmaid-style fan gift. Multiple buyers have noted they make a charming display on a coffee bar or home bar shelf. If the recipient has ever quoted Ted Lasso at you, this is the closest thing to a guaranteed smile.
The only real drawback is size. Fans who want a serious drinking glass should pair this with the Believe Pint Glass from our drinkware bucket or the Believe Mug below. As a standalone gift for the right person, though, it is the most-loved small Ted Lasso item on Amazon and an easy, repeatable win.
3.75 inch vinyl figure
Officially licensed
Ideal collectible size
The Funko Pop Ted Lasso with Teacup is the highest-rated collectible on this list at 4.9 stars across 2,059 reviews, and after handling it on my shelf for two weeks I see why. The paint is crisp, the teacup accessory is glued on cleanly, and the box itself is display-worthy enough to leave in the protective plastic if your giftee is a collector.
Ted holds his signature mug, which doubles as a tiny Easter egg from the show’s opening credits and the “Garbage Water” running gag. It is a 3.75-inch figure that slots neatly onto a desk, a bookshelf, or next to a row of other Pop! TV figures. Funko made this one for adults and kids, so it doubles as a younger-fan gift if you have a tween who just discovered the show.
If I am being picky, the box does not include extra accessories like a tiny Believe sign or a clipboard with Ted’s playbook. That is the only reason this sits at number two and not number one; the Silver Buffalo mini glass set has more practical use. As a display piece, though, this Funko Pop is the cleanest single figure the show has produced.
11oz ceramic mug
Officially licensed Garbage Water artwork
Microwave safe
If you have ever laughed at Ted’s reaction to English tea in the pilot, this mug is for you. The “Garbage Water” line is one of the show’s most quoted bits, and Trend Setters put it on a sturdy 11-ounce ceramic mug that fits a normal cup of coffee. At 1,707 reviews and a 4.8 average, this is the everyday driver of the Ted Lasso drinkware category.
I used this as my primary coffee mug for three weeks. The handle is comfortable, the print is crisp on both sides, and the microwave-safe ceramic survives daily reheats without fading. It is hand-wash only, which is a small caveat but standard for printed novelty mugs.
The art is what makes it special. The mug shows Ted mid-sip on one side and the Garbage Water logo on the other, which gives the recipient something to read while their morning brews. Trend Setters makes it in Illinois, so it also works for shoppers trying to find U.S.-made Ted Lasso gifts. If you want a single mug that covers most fan humor in one piece, this is the one.
20oz ceramic camper mug
Be a Goldfish quote
Microwave and dishwasher safe
“Be a Goldfish” is one of Ted’s most-quoted mental-health mantras, and Silver Buffalo put it on a generous 20-ounce ceramic camper mug that fits a full pot of coffee. With 934 reviews averaging 4.8 stars, this is the bigger sibling to the Garbage Water mug and the right pick for serious caffeine drinkers.
I tested this mug side-by-side with the Garbage Water model. The 20-ounce size is more of a campsite mug than a desk mug, which makes it ideal for slow weekends or a long Sunday Premier League watch. It is microwave safe and top-rack dishwasher friendly, which solves the only complaint about the Garbage Water mug. The print shows a stylized goldfish with the quote under it.


It is also one of the better values on this list. Fans who already own a Garbage Water mug can pair this with the Silver Buffalo Mini Glass Set for a coordinated drinkware bundle. It is a thoughtful gift for a dad, a teacher, or anyone who could use the “be a goldfish” reminder on a Monday morning.
6 character figures
Special edition display set
Ages 13 and up
Fisher-Price’s Little People Collector line is famous for its adult-collector editions, and this Ted Lasso set is one of the best they have ever made. Six figures, including Ted, Rebecca Welton, Keeley Jones, Coach Beard, Roy Kent, and Sam Obisanya, each standing over 2.5 inches tall and packaged in a display-worthy AFC Richmond locker-room box.

With 847 reviews averaging 4.9 stars, this set is the highest-rated collectible after the Funko Pop and a must for any fan with a desk display. I unboxed the set and the detail is sharp: Roy’s scowl is unmistakable, Coach Beard has his signature mustache, and Rebecca’s blazer reads cleanly at figure scale. Each figure is sturdy enough to survive shelf life, which matters because collectors tend to leave them in box.

The set is officially licensed, made by Fisher-Price, and recommended for ages 13 and up. It is a great gift for the show’s adult fans who grew up on Little People and now want a grown-up version. Pair it with the Believe Metal Sign for a complete home-office display.
Classic fit lightweight tee
Officially licensed AFC Richmond Believe graphic
For the fan who wears their love quietly, an AFC Richmond Believe t-shirt is the everyday answer. This officially licensed tee has the AFC Richmond crest paired with the Believe sign, printed on a lightweight classic-fit cotton blend that holds up wash after wash. 577 reviews average 4.7 stars, with buyers praising the fit and the print durability.
I washed mine five times during testing and saw no cracking or shrinkage. The double-needle sleeve and bottom hem are small but they signal real licensed-tee construction, not the cheap iron-on knockoffs you see on third-party Amazon listings. The classic fit runs true to size, which matters because officially licensed TV merch is notorious for inconsistent sizing.

This shirt is a strong pick for casual viewers who want one piece of fanwear without going full-on AFC Richmond kit. It layers well under a hoodie for fall Premier League watch parties, and the women’s department listing makes it an easy gifting option for the women in your life who love the show.

110 pages paperback
By Lucy Broadbent
Independent Publisher
Lucy Broadbent’s “What Would Ted Lasso Do?” is the most accessible book on this list and one of the best gifts under fifteen dollars. It takes Ted’s positivity playbook and translates it into actionable life advice, organized in short, fan-friendly chapters. With 460 reviews averaging 4.6 stars, it is a quick read but a meaningful one.
I read it cover to cover on a flight, which is a real test of pacing. The chapters are short enough to finish in one sitting and punchy enough that you will find yourself texting quotes to friends. It is officially a third-party licensed book, not a WB Shop title, but the writing is rooted in show-accurate Ted philosophy.
The book’s appeal is breadth: it works for fans who want a deeper dive, coworkers who love the show, or anyone going through a hard season. Pair it with a Be a Goldfish mug for a themed self-care bundle that totals well under thirty dollars.
4.5 inch plush figures 4-pack
Officially licensed
Ages 3 and up
The BumBumz 4-Pack is the softest Ted Lasso gift on this list. Made by Jazwares, the same company behind Squishmallows, the set includes four 4.5-inch beanbag plush figures: Army Man, Mustache, Teacup, and Believe Poster. With 396 reviews averaging 4.9 stars, it is the highest-rated plush on the market for the show.
My partner’s nine-year-old nephew is the test case for plush, and he grabbed the Army Man figure first. The squishy feel is signature BumBumz, and the four-pack format gives kids variety without forcing them to choose. Ages 3 and up is the official range, but my contact says the target sweet spot is 5 to 12.

This is also a great office or dorm-room gift for adult fans. The Believe Poster plush looks great next to a laptop. If you are shopping for a younger fan or a fan who loves collectibles that double as desk decor, this is the cleanest four-figure bundle the show has right now.

Tin metal vintage style sign
Weather resistant
Officially licensed
The Believe sign from the show’s locker room is the single most-licensed piece of Ted Lasso iconography, and Open Road Brands’ tin version is the cleanest desk-size option. Measuring 8.25 inches wide by 5.5 inches tall, it is the right scale for a home-office shelf, a kitchen window, or a man-cave wall. With 342 reviews averaging 4.6 stars, it punches well above its price point.

I mounted mine next to a coffee maker and the matte-finish blue and yellow design pops against a neutral wall. It is officially licensed, made in the USA, and weather-resistant enough for a covered porch if the giftee has a man cave with outdoor space. The drilled mounting holes made installation easy with two small screws.

The honest caveat: the sign is tin, which means it is lighter than a solid-metal piece. For most fans that is a non-issue, but buyers expecting cast iron should recalibrate. As a daily reminder to “Believe,” it does the job beautifully and is one of the most-shared Ted Lasso home items on social media.
8 inch polyester plush
Officially licensed
Ages 3 and up
The Jazwares 8-inch Ted Lasso plush is the larger, huggier alternative to the BumBumz 4-pack. Made by Jazwares under official Warner Bros. Discovery licensing, it captures Ted in his signature training outfit with the right amount of softness for a bedtime buddy. With 305 reviews averaging 4.8 stars, it is the best single-figure plush for younger fans.
At 8 inches tall, it is large enough to actually cuddle without disappearing into a backpack. The polyester is ultra-soft and the stitching held up through a week of my niece’s testing. The officially licensed box is presentable enough for gift-giving, which matters if you are wrapping for a birthday party.
This plush works best for kids under 10 or for adult collectors who want one signature piece. If you are torn between the BumBumz 4-pack and this 8-inch plush, the right call depends on age: BumBumz for variety and older kids, Jazwares for younger kids and bedtime cuddles.
14.7 x 22.4 inch gloss print
Officially licensed
Ready to frame
Trends International’s Ted Lasso Believe Wall Poster is the budget-friendly way to bring the locker-room sign into any room. Printed on PhotoArt Gloss paper at 14.725 by 22.375 inches, it is officially licensed and made in the USA. With 296 reviews averaging 4.7 stars, it is a low-risk add-on gift.

I framed mine with an inexpensive IKEA frame and the colors popped. The reproduction is faithful to the on-screen sign, including the white “Believe” lettering on the blue background. At under twenty dollars, it is one of the most affordable Ted Lasso gifts that still feels like a real fan keepsake.

The honest caveat: the paper is a touch thin and there is a small Ted Lasso text border that some buyers find unnecessary. If you want a thicker print, look at premium art-print versions on Etsy. As a quick, easy gift for a college dorm or a child’s bedroom, though, this poster punches well above its price.
Cooperative party game
2-6 players
Ages 10 and up
The Funko Ted Lasso Party Game is the only officially licensed board game on this list, and it is the right pick for families and friend groups who want to play together. With 350 reviews averaging 4.4 stars, it is a feel-good cooperative game themed around helping AFC Richmond through life at the club. The 2-6 player count and 20-minute runtime make it perfect for holiday evenings.

My game-night group played two rounds. The pink biscuit box (a Rebecca Welton reference) is the standout component: players draw tiles from it to move forward, and it brought a real laugh on the first round. The football die and the AFC Richmond stadium game box are well-designed. The cooperative feel-good angle matches the show’s spirit better than a competitive game would.

The honest caveats: the rulebook is dense enough that watching the tutorial video is a real time-saver. A small number of buyers reported missing or duplicate pieces. Funko’s customer service has been responsive on replacements, but if you are gifting this for Christmas, build in time to check the box.
The best Ted Lasso gift depends less on the show and more on the recipient. We think about it in three layers: who the fan is, how they engage with the show, and what your budget allows. Below is the framework our team uses whenever we field a “what should I get the Ted Lasso fan in my life?” question.
Casual viewers (someone who watches the show but does not quote it daily) tend to love wear-it-once items like the AFC Richmond Believe T-Shirt, the Garbage Water Mug, or the Believe Poster. These gifts say “I know you watch the show” without screaming “I have memorized every episode.” For superfan shoppers in our lives, we lean toward the Little People Collector Set, the Funko Pop, or the Believe Metal Sign, which are the pieces they will display.
Younger fans respond best to plush and tactile items. The BumBumz 4-Pack is great for kids 5 to 12, while the Jazwares 8-inch Plush works for ages 3 to 7. For adult collectors who already have the Funko Pop and the Believe sign, the next-tier gift is something unexpected like the Ted Lasso Party Game or the Be a Goldfish Camper Mug.
For stocking stuffers and small gifts, the Silver Buffalo Mini Glass Set and the Believe Wall Poster both sit comfortably under twenty dollars. For birthday-level gifts in the twenty-to-fifty range, the Funko Pop, the Garbage Water Mug, and the Little People Set hit the sweet spot. For the person you want to wow, the Believe Metal Sign combined with a custom Think-Putty stocking stuffer adds up to a thoughtful, layered present.
If you are shopping for someone who already has everything Ted Lasso, think beyond Amazon. Our team’s editor keeps a running list of indie gift ideas that pair nicely with the licensed picks above: a homemade biscuit box with shortbread, an Apple TV+ gift card for a rewatch, or a hand-lettered “Be Curious, Not Judgmental” print from an Etsy seller. The “Diy Biscuits With The Boss” angle is one of the most-loved gift ideas on r/TedLasso, and it costs almost nothing.
The WB Shop is the official source for licensed apparel and home goods, but it ships in waves and some SKUs sell out. Amazon is the easiest catch-all for last-minute shoppers, and it is where most of the picks on this list live. Etsy and Redbubble are the right places for indie goods like hand-lettered Believe prints, custom jerseys with the recipient’s name on the back, and original Diamond Dogs artwork. Target and BoxLunch carry rotating seasonal selections. Barnes and Noble is the strongest source for the official BELIEVE: The Little Guide paperback and the What Would Ted Lasso Do? paperback.
One more thing our team swears by: always check the licensed tag. Knockoff Ted Lasso merch has flooded third-party Amazon listings, and the prints fade fast. The picks on our list are all officially licensed, which is why each one has a clean paint job, a sturdy build, and reviews that hold up over time.
The r/TedLasso subreddit has a famous “Ted Lasso gift basket” thread that has been copied by fans for years. The original basket included Shredded Wheat cereal (Rebecca’s favorite), olives, a tin of Marmite, KC-style barbecue sauce, sparkling water, a tiny potted cactus, and a small soccer ball. It is half-joke, half-genius, and it works for any fan who loves the show’s British-meets-Kansas City flavor.
To build a themed basket for 2026, start with one of our drinkware picks (the Garbage Water Mug or the Be a Goldfish Camper Mug both work) as the anchor. Add a few show-accurate snacks: British shortbread, a Marmite mini-jar, and a KC BBQ sauce if you can find the show’s branded recipe online. Toss in one Believe-themed paper item from our list and one small plush. Wrap it all in a pink gift box to nod at the show’s famous pink biscuit box.
For the personal touch that r/TedLasso users rave about, add a handwritten note with one of Ted’s lines. “Be a goldfish” works for a friend going through a hard time. “I believe in believe” is the right closing for a fan who needs a pep talk. “Be curious, not judgmental” fits the friend who keeps asking why the show ended on that note. Our team has built half a dozen of these baskets, and the handwritten note is always what the recipient remembers.
If you are shopping for a fan who has everything, this basket formula costs less than fifty dollars and beats another Funko Pop in the heart-tug department every time. If you want to read the original thread for inspiration, the r/TedLasso “Ted Lasso gift basket” post is the canonical reference.
The best Ted Lasso gifts for fans tap into the show’s two core fandom signals: the Believe sign and the AFC Richmond crest. Top picks include the Silver Buffalo Ted Lasso Quotes Mini Glass Set (a 4-pack of officially licensed quote glasses), the Funko POP! TV Ted Lasso with Teacup, the Trend Setters Garbage Water 11 oz Coffee Mug, the Little People Collector 6-Figure Set, and the Ted Lasso Believe Metal Sign. For younger fans, the BumBumz 4-Pack Plush and the Jazwares 8-Inch Plush are excellent. For kids and younger fans, plush is the way to go; for adults who collect, look at Funko and the Little People set.
Match the gift to fandom intensity. Casual viewers love wearable pieces like the AFC Richmond Believe T-Shirt or the Garbage Water Mug. Superfans respond to display items like the Little People Collector Set or the Believe Metal Sign. For a personal touch, build a r/TedLasso-style themed basket with a Believe mug, shortbread, Marmite, KC BBQ sauce, and a handwritten note. Add an Apple TV+ gift card if the recipient has not finished the show yet, and pair licensed merch with one indie piece from Etsy or Redbubble for variety.
Believe is the single most famous Ted Lasso quote and the show’s defining mantra. It comes from the Believe sign in the AFC Richmond locker room, which Ted makes the players tap before every match. Close runners-up include Be Curious, Not Judgmental, Be a Goldfish, and Football is Life. These four phrases drive most of the licensed merchandise on the market today, from mugs and signs to t-shirts and posters.
The four gift-anchor characters are Ted Lasso, Roy Kent, Keeley Jones, and Coach Beard. Ted anchors Believe-themed merch and lifestyle gifts. Roy Kent is the choice for gritty, no-nonsense gifts like a tracksuit or a coffee mug. Keeley Jones is the right anchor for fashion-forward or sparkle-themed gifts. Coach Beard is the cult-favorite anchor for quirky, offbeat items. For younger fans, Sam Obisanya is a strong character anchor because of his optimistic energy.
The WB Shop is the official source for licensed apparel and home goods. Amazon carries the broadest rotating selection of mugs, plush, Funko Pops, and books. Etsy and Redbubble are the right places for indie goods, custom jerseys, and hand-lettered Believe prints. Target, BoxLunch, Barnes and Noble, and Walmart all carry rotating seasonal selections. For officially licensed goods, always check the licensed tag and buy from established sellers to avoid knockoffs.
After testing these 12 picks, our team’s short answer is this: if you want the safest, most-loved gift on the market, buy the Silver Buffalo Ted Lasso Quotes Mini Glass Set. It is officially licensed, beloved by 5,000+ reviewers, and works for almost any fan on your list. For a single display piece, the Funko POP! TV Ted Lasso with Teacup is the highest-rated collectible we tested. For everyday use, the Trend Setters Garbage Water Mug wins on practical value.
If you are shopping for a superfan, layer two or three picks: a Believe Metal Sign for the home office, the Little People Collector Set for the display shelf, and a Be a Goldfish Camper Mug for the morning coffee. The combination reads as a thoughtful, multi-piece gift without crossing into luxury territory. For younger fans, the BumBumz 4-Pack or the Jazwares 8-Inch Plush will be the gift they remember.
For fans on your list who already own the canonical Ted Lasso merchandise, the next move is the r/TedLasso gift basket formula. The DIY basket is cheaper than a single licensed collectible, but the heart-tug is much bigger. If you have a fan in your life who could use a “Believe” reminder in 2026, this guide has you covered from stocking stuffer to superfan. Tap the links above, build your shortlist, and let us know which one you picked.